Brandless is an e-commerce startup that was founded in 2017 and offers their customers a wide variety of household and food items, each of which can be bought for less than $3 and under. The major advantage of the service is that shoppers can buy these goods online with no need to go to the store. All ordered items will be shipped directly to your threshold within just a few days of buying. According to Business Insider, the founders of the company are Ido Leffler and Tina Sharkey who started to capitalize on consumer changes that made traditional brands suffer. These creators are sure that modern shoppers are less worried about brand names. Instead, they are more interested in shopping for precious things with high quality at a lower price. Brandless is not a popular or well-known company in the country. Its official website is not informative enough when it comes to the company's details.
The major idea of Brandless is to prevent customers from paying for the advertising expenses of brand products that always have higher prices at the traditional store. The official website of Brandless labels this as a "BrandTax" estimating consumers' expenses between 40% to 370% more than the price of an equivalent product sold at an online store. The company sells all products under a generic label removing the "BrandTax" and passing these lower prices on to the customer. Brandless does not fill packaging with brand labels but lists only the properties of the product. This marketing strategy helps the company to provide the desired transparency, high quality, and community-driven values. Can Brandless really save your money? Let's try to answer this and more questions by delving into the details to find out.
According to the Brandless website, you can see only basic information about each of the products. It does not always mean transparency, since potential customers can find only the most essential features of every package of the product, like organic certification and the ingredients. Every category of the products is said to follow specific quality standards but the company does not provide information about these standards. It is claimed on the site that food products and beverage from Brandless are non-GMO and manufactured without any artificial flavors and preservatives; however, there is no scientific evidence on the site to back up this claim. Brandless reports that they have eliminated over 400 harmful ingredients from their products like polypropylene, parabens, sulfates, and phthalates. The company says to be 100% against animal testing.
Household cleaners from Brandless are claimed to adhere to Safer-Choice Standards set by the U.S. Environmental Protection Agency, which means that they contain the ingredients pre-approved by the EPA as "CleanGredients." The stationery paper products of the company are certified by the Forest Stewardship Council (FSC), an international organization that is responsible for promoting forestry all over the world. The company offers Feminine Hygiene products such as tampons and pads which are claimed to be made from hypoallergenic-certified organic cotton. They are also said to be free of rayon, chlorine, dyes, and fragrances. However, there is no evidence to confirm that these products have been tested for the content of these compounds. The category of Household Paper of the Brandless website includes bath tissues, napkins, and facial tissues, all of which are said to be biodegradable and USDA Certified Biobased under the BioPreferred Program. It is unknown for sure whether they are made from natural materials, though.
We have made a thorough research of Brandless products and found out that there are dozens of real customers' reviews and blog posts online. Ccustomer experiences with the company are quite mixed. While some buyers are satisfied with the quality of Brandless products, others are not. Thus, for example, one reviewer found that the organic boxed macaroni and cheese he ordered were flavorless and very expensive for the amount. He also noted that the $3 tongs he ordered were not sturdy at all. He also said that the company sells garbanzo beans at a much higher cost than the generic store brand does. It seems that Brandless tries to steal your money by saying that their products are organic, low-sodium, and non-GMO. In reality, they are not worth the money. This customer does not recommend the company at all. Other reviewers report that Brandless's shipping is not always fast and the selection of the products seems to be limited. Many of the items can be found on other sites at a lower price. Let us take a look at the actual users' testimonials found online.
"I am not pleased with Brandless at all, because I received spilled products. I ordered them directly from the company. My order came in spilled all over everything. Some products were missing. So, I contacted the company's customer service to request a replacement. As a result, I received a replacement. Guess what? It was also spilled out in the box! What disappointment. I will not order anything from this company. It seems all they want is your money. They don't care about your product at all! Waste of money."
"My problem was that I was not able to use PayPal to pay for my Brandless order. This happened on my very first order, so I had to use a credit card. The computer showed that my zip code was invalid. I won't order any other products from this company. And I don't recommend it to anyone else. Too much headache."
"I decided to try Brandless because I didn't have an opportunity to go to the store within the last week. I ordered a shaving gel, conditioner, shampoo, and panty liners. It took quite long to ship and wasn't any cheaper. The products are of bad quality. They are unscented and simply useless. I have to use a lot more shaving gel and shampoo. The conditioner is a little better. The liners fell apart after an hour or so. If you are about organic crap only, this site may be good for you but I don't need that stuff anymore."
The company's pricing system is based on the principle that every item costs up to $3. At the time of writing this review, the store had a wide variety of food, health, beauty, household, personal care, and home and office supplies. We found out that all orders from have a flat $9 shipping charge if they are less than $39. You can get unlimited free shipping if you become a Brandless member, which costs $36 a year. If you want to return your order you will need to contact the company by writing to firstname.lastname@example.org within 14 days of getting their items. After this term, all sales are non-refundable. The official website of the company also states that they partner with Feeding America by donating one meal for every regular order, and two meals for orders from company's members.
As it was already mentioned, Brandless is an e-commerce option for shopping different kinds of foods and goods. Even though the company claims to keep their prices lower than average by removing the "BrandTax", this seems not to be of much help. Many actual customers report that their products are even more expensive than those sold at traditional stores. Brandless does not seem to be able to save your money, as our research shows. Many of their foods are more expensive per ounce that those at a physical grocery store. They will be even more expensive if you add shipping costs. There are numerous complaints about the flavor and quality of Brandless goods. What customers like is the convenience of shopping online; however, shipping may be often delayed. By the way you will need to spend over $39 on your purchases if you want to get free shipping. An annual membership fee of $36 will also provide you with free shipping for a year. With all this in mind, I would not recommend you switching your shopping over to Brandless.