Heineken 0 0 is the first non-alcoholic beer that was launched in May 2017. According to the brand, it is claimed to be a recipe based on many years of brewing and exploring, which differentiates with a perfectly balanced taste that is softly malty and refreshing fruity. The company's press release reports that their goal for creating this zero alcohol beer was to meet the demand of a European market segment that has grown by 5% since 2010. The Heineken brewmasters used the same ingredients as those in their original version, including water, malt, barley, hop extract, as well as their unique A-yeast. But the alcohol content in Heineken 0 0 was gently removed after brewing, as the manufacturer claims. Heineken markets 0.0 as a perfect choice for people who want to celebrate some occasions or moments in their life. The product is made for those who appreciate the taste of beer but not its alcohol content.
But what can you actually expect as far as the taste of Heineken 0 0? Will it bring satisfaction like from a regular beer? Let's try to answer these questions by looking at the basics. Regular and non-alcoholic beer differs in the alcohol content. Non-alcoholic (NA) beer is processed and brewed just like regular beer. But while regular beer is bottled immediately after being brewed, NA beer gets rid of its alcohol content. Heineken doesn't inform which method of removing alcohol is used but this can be done using one of the following ways. The method of boiling consists in heating beer to a temperature of 173 degrees F until it contains less than 0.5 percent of alcohol content. The method of Reverse-Osmosis involves filtering alcohol out of the beer. Carbonation is actually adding of CO2 or a small amount of sugar and yeast. This provides some natural fizz.
Heineken 0 0 is not just an alcohol-free variant of their original brew. It is said to be a completely new recipe made from scratch to improve its taste. Besides absence of alcohol content, it has some other nutritional differences with Heineken Original. The latter contains energy 176kJ / 42 kcal, 5% ABV, fat 0 g, saturated fat 0 g, protein 0 g, carbs from sugars - 0 g, carbohydrates 3.2 g, salt - 0.01 g. For comparison, Heineken 0 0 contains energy 90kJ / 21 kcal, 0% ABV, fat - 0.1 g, protein 0.4 g, carbs from sugars 1.3 g, carbohydrates 4.8 g, salt - 0.01 g. As you can see, not only does Heineken 0 0 have no alcohol content but it also contains half less calories, more protein, and more carbohydrates. This is a rather new product, but what do beer drinkers say about it? Let's check further in this review.
There are a lot of customer reviews about Heineken 0 0 online. Mike Pomranz described this beer in his article in Food and Wine. He said that Heineken 0 0 is not bad. Even though it contains no alcohol, it resembles the taste of original beer a lot. At the same time, it has a sugary taste. The body is thin, refreshingly dry, but has certain fruity qualities not characteristic to high-rate non-alcoholic beers like O'Doul's. If you are really craving a beer, this would not be a good replacement of the original beer. But it can be a solid replacement for some sparkling drink. RateBeer.com contains more than twenty testimonials from drinkers of Heineken 0 0 who gave the beverage an average rating of 2.47. Heineken 0 0 received an average rating of 2.3 on UnTappd with more than 3,500 reviewers.
The company of Heineken is the second largest manufacturer of beer in the world. Their portfolio includes more than 170 brands, such as Birra Moretti, Amstel, Desperados, Lagunitas, Foster's Lager, and Newcastle. The reported revenue was about $21 billion in 2016. Heineken USA division is located in Pleasanton, CA. the company had an A+ Better Business Bureau rating in 2017. The product has a mixed customer reputation online. While some drinkers appreciate this sort of beer, others do not like it at all. Many consumers write that it is not as nice as real beer but can be drunk on a sunny hot afternoon. However, it resembles a mix 50/50 with real Heineken. It is weaker but tastes fine. What many drinkers don't like about this beer is that it comes in tiny cans. Let us take a look at the actual customer reviews left online.
"I am not happy with Heineken 0 0 at all. The manufacturer says it is 0%, but when it arrived the packaging listed no more than 0.5%. The matter is that I am a recovering alcoholic and I cannot have any alcohol. I bought a big box of this beer but I had to give it to my neighbor. Complete waste of money! I do not recommend it to people who are looking for 0% beer."
"I tried Heineken 00 cans but I did not like this beer. It is too flat for me. I am looking for a non-alcoholic beer that is well-carbonated. I appreciate drinks with a lot of the fizz. This one tastes like flat beer. I found Budvar, Becks Blue, and San Miguel much better. I threw the rest out."
"I am not satisfied with Heineken 0 not only because of no alcohol content but also because of its weird taste. It tastes very watery. Another bottle had a bit body to it and gave me a hangover. I returned to Stella. I cannot recommend Heineken 0."
Like with any other adult beverage, the cost of beer depends on where you live (taxes may differ) and the retailer from which you buy it. This concerns Heineken 0 0 too. The manufacturer reports that their product was available in fourteen markets in 2017, including those in Russia, Europe, and Israel. But According to Mike Pomranz at Food and Wine, the beverage was not planned to be launched in the United States. You can buy three bottles of Heineken 0 0 (330 ml) from $16.00 on Amazon.
We didn't get to test Heineken 0 0 firsthand but the company takes their beer really seriously. They claim to have created a new recipe of beer to satisfy their customers' demand for good tasting, high-quality non-alcoholic beer. But based on the mixed online customer reputation, they did not meet these demands completely. Will you appreciate the brew? Like any other beverage, it is up to you to decide whether this beer meets your specific preferences. If you are looking for zero alcohol beer, it may not be a good option for you, since it may contain up to 0.5%.
Heineken 0 0 seems to have really worthy competition. There are hundreds of non-alcoholic beer options available on the modern market, including other brands in Heineken's portfolio. They can be classified as zero-alcohol drinks and still contain up to 5% ABV. If you are looking for a 0% beer, your options will be very limited. Popular options competing with Heineken 0 0 include Ambar 0, Bavaria Premium Malt, Carlsberg 0, Nix Zero Premium Wheat, Jupiler, and Estrella Damm Free. There are also lagers and wheat beers. Taking into account all advantages and disadvantages, I don't think that Heineken 0 0 is the best option for you, especially if you are looking for heavier brews in alcohol-free options. You may be disappointed with Heineken 0 0.